1. Bad Hosting
They say “You get what you pay for” and it is true for hosting, choosing the cheapest hosting option is not a good solution at all. Most small websites share a server with other websites, this is called shared hosting, the more websites hosted in a single server, the slower your website will respond. Some websites use dedicated servers that cost more but are faster and can handle heavy traffic. There are other factors like processing power, disk speeds and memory. The resources and the connection quality of the host will determine the loading times for all your pages.
2. Social Media Buttons
Almost everyone wants to be connected to social media but if your website makes use of social media buttons the code is usually written by a third-party. Social media buttons depend on resources located on another server, if these resources become unavailable or fail, the buttons will not appear on the page or your website will not load properly. Social buttons are only recommended when the code has been tested thoroughly and when it is beneficial to the site owner.
3. Images are not optimized
Images use compression algorithms to reduce their file size, if an image is not properly processed, it can take too long to load. Some websites use images that look small to the naked eye but their actual file size and resolution is too large for online use. There are also different formats to consider depending on each image such as GIF, JPG, PNG, SVG, etc. It is recommended that each image used is properly resized, processed and optimized separately.
4. Background scripts
Some sites make use of scripts to track users, organize data or add special interaction to certain pages. When a script takes too many resources on the visitor’s computer it can affect the loading speed of each pages. Special scripts running in the background increase the load time every time a page loads and if the script fails or it is coded poorly it can affect the overall performance of your website and even prevent pages from being loaded. Bad scripts can also crash the user’s browser. It is recommended to use scripts only when necessary.
5. Outdated server software
Servers are an essential part of content delivery, if the server is running slow it may be running outdated software therefore reducing the amount of visitor requests it can handle at once. Your website administrator can give your information about the status of the server you are using and keep it updated for better performance.