What is a blog?
If you are a business owner, a blog is a great way to connect with your customers, it is an easy way to keep your customers informed about your business, news, special events and discounts. A blog allows you to take control of the content of your website.
A blog requires a Content Management System (CMS) that allows you to manage your articles, images and any additional pages you create.
The most popular CMS is WordPress.
WordPress is a free bare-bones CMS that can be installed in your hosting account, it is connected to a database and serves your content to users. WordPress can be customized to integrate seamlessly with your website.
You can login to a dashboard and start a posting your ideas and articles anytime you want, the new entries appear on top and are organized automatically by the CMS.
Blogging helps your site ranking when you add new content regularly as search engines detect the new articles and index them. The more original content you add, the more your site benefits.